Perhaps it my predilection towards people on tv wearing clocks, but I don’t mind and even kind of enjoy the Steve ads that ESPN has been running of late to promote SportsCenter going live in a few days. I certainly like them better than the been beaten to death, anchors humorously hanging with athletes in unconventional situations “This Is SportsCenter” spots that have seen the light of day over the last year or so. I mean it’s nearly impossible to top Charley Steiner asking if you want to rub cocoa oil on his back and I wish the powers that be at ESPN would realize as much.
I like the low production, behind the scenes angle that ESPN is playing up with Steve and I’m mildly intrigued by the idea of SC going live again, if for nothing else but to have the opportunity for something to go wrong like one of the anchors to say something stupid or an uncontrollable fit of laughter. You know what? I think maybe I just want Charley Steiner to return to his former duties in Bristol.
